Tuesday, November 2, 2010

Get Your Hair Score With Hair Check exclusively at Monique's Salon


Revolutionary New Device Measures Hair Thinning, Hair Breakage and Hair ReGrowth


Today, hair loss and hair thinning affects an estimated 75% of all menand 10% of healthy women. As clients turn to beauty professions inthe salon, spa and hair replacement industries, they want to know the status of their hair loss and if the products or services they are using to promote hair growth are actually working. Devices that generate quantitative data regarding hair loss and growth have not been available previously, so evaluating the success of treatments for hair loss has been largely limited to observation. Until now, there has been no way to measure the quantity of hair in an area of scalp or the amount that has re‐grown as the result of salon, laser or dermatology treatments.

The patented Divi International HairCheck device is the first
measurement tool to actually gauge hair thinning, hair breakage and hair regrowth. CEO Mike Vidal notes, “We anticipate that this new HairCheck measurement device will become the standard service throughout the beauty industry as well as for medical professionals. Salons, barbers, day spas, medical spas, hair replacement centers, dermatologists and other medical provided are all markets that will benefit from this valuable service.” The patented HairCheck technology gives a precise scientific measurement of how much hair is present in an area of scalp, measuring both the hair density and hair diameter within that area. Breakage is also measured, which allows for product and service recommendations that address the damage.

The HairCheck device measures the density of hair in a two by two centimeter area. The first
measurement is performed at the back of the head just below the occipital bone for the baseline count of healthy hair. The second measurement is taken at the affected area on the top of the head. The technician then calculates the percentage of loss from the back of the head to the top. Readings for hair loss are usually performed every three to four months, while readings for hair breakage may be done more frequently. National Sales and Education Manager Richard Gundry says, “We are now able to give quantifiable results versus visual results for hair loss and breakage. If you were on a diet, you wouldn’t be able to accurately measure how much weight you’d lost if you didn’t have a scale! We are the scale to measure hair loss. If you cannot measure hair loss, then you cannot monitor it.”

Hair Loss treatments
are rarely suggested to consumers until the hair is visibly thinner, but by that times as much as 50 percent of the hair in the thinning areas is already gone. With HairCheck, salon and hair replacement professionals will be able to measure how much hair their clients have lost in the affected area, perhaps years before balding becomes obvious to the naked eye. HairCheck enables hair care professionals or physicians to recommend home care products or hair restoration services based on scientific, credible evidence. On return visits, the success of the treatments will be determined with recommendations adjusted, based upon actual measurements.

The HairCheck is easy to use and it takes only a few minutes to evaluate hair
loss or breakage. Mike Vidal helped develop the HairCheck measurement device following his own personal hair loss experience. After receiving a hair transplant from Dr. Bernard Cohen of Coral Gables, FL, a leading expert in the hair restoration field, Vidal worked with him to develop Cohen’s invention of the first tool to effectively measure hair loss. With Vidal’s background in mechanical engineering, he immediately understood the scientific validity of this invention. “I was extremely excited about getting involved with this new revolutionary technology and saw the incredible potential of offering this valuable new service in salons, hair replacement centers and medical offices.

With HairCheck, beauty industry and hair replacement professionals will
now be able to add thousands of dollars to their monthly incomes. Implementing this simple, yet scientific new salon and medical office service will enable salon owners and hair replacement specialists to successfully grow their businesses, while providing clients with valuable hair loss solutions. Men and women with thinning hair, hair loss or hair breakage will become motivated clients, seeking additional services and products to improve the health of their hair. www.haircheck.com.

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